Posted on 09/06/2017
Four alumni helped Prof Dr Barbara Miller (far right) assess Marketing student presentations: From left Fabian Stutz, Samuel Bühlmann, Haris Besic and Stefanie Pauli.
Major Marketing students yesterday were tasked with pithcing their marketing strategies to a fictitious board considering launching an eco-engine oil. The board comprised four alumni, all from now working in the fields of marketing or communication. Ten teams of students delivered several different pitches each and received immediate feedback from both the panel and Marketing professor Barbara Miller.
“Hard work but really interesting,” was the consensus among the panel
of alumni: Haris Besic (IM Alumnus now a marketing intern at the
Swisscom Academy), Samuel Bühlman (IM Alumnus, now wokring in Marketing
and Communication for Innovation as Business Developer at Olyfia),
Fabian Stutz (Alumnus Betriebsökonomie, now Head of Sales at Robotec
Solutions AG), and Stefanie Pauli (IM Alumna, now trimedial journalist
For the 6th semester students this was the final session of their intense Major Marketing course: they received their tasks in the morning and presented in the afternoon. A fitting end to both the intense day and the semester was an informal apero.